All of the new products we select must meet certain criteria in order to have a reasonable chance for commercial success:

	Is this a product with definite customer appeal (i.e. a high "want" index?)
	Is it fairly priced for retail sales while allowing reasonable wholesale and manufacturing margins?
	Does the product solve a widely recognized problem or offer compelling benefits?
	Has a patent been issued, is a patent pending or has a provisional patent application been filed?
	Is the item currently in production or could it be soon?
	Is the product unique? If not, does it have an obvious competitive advantage?
	Is the inventor/manufacturer willing and able to invest the money to cover the minimal expenses necessary to launch the product (i.e. mailing, literature, packaging, promotional expenses, etc.)?